Independent research · Wellington, New Zealand
Serious research, within reach of the people who actually need it.
In-depth industry research has been locked behind price tags only large corporates can pay. Smaller firms, new entrants and independent professionals make decisions half-blind – not because the knowledge does not exist, but because they cannot afford it.
AI will not fix a broken sales process – it will accelerate it.
Every workflow in Volume 1 pairs automation with the process discipline that makes it pay.
How we handle evidence
Every figure carries its source, and a label saying how much weight it will bear.
Where the evidence is thin, we say so rather than filling the gap with a confident guess. A figure that cannot be confirmed in its original source is removed, not softened.
- Verified
- Confirmed in the official or primary source.
- Benchmark
- A named third party's published figure. Marked (vendor) where the publisher sells what it measured, because a company measuring its own product is not independent evidence.
- Derived
- Calculated by us, with the method shown.
- Estimated
- Our judgement, where hard data does not exist.
Free
AI literacy
Practical AI adoption, explained without the hype. Written and recorded by Allen Chen, and free to everyone.
Next volumes
Which one should come next?
Five volumes are in development: AI for key account management, strategy development, the delivery side – inspection, laboratory and reporting workflows – global market access, and marketing a trust business. The order they arrive in depends partly on what readers ask for.
Tell me which you would actually buy, and it moves up the queue. New work is announced on LinkedIn as it lands.